How to Increase Traffic on Your Website

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So you have a product, check.  You have an awesome website, check.  You have customers and traffic on the awesome website, not check.

Let's get those customers to your website!

Whether you have an online store, an informational website or blog, here are some simple tips for increasing your website traffic.

  1. Keywords and Search Engine Optimization (SEO) - Every great website has keywords and SEO, thus allowing customers to easily search for you and find you.  For example, if you sell scarves in Denver, you would want to include scarves and Denver in the website description as keywords.  This will ensure that your website pops up when someone searches for "scarves in Denver."
  2. Relevant Content - If you're selling scarves in Denver, make sure you have content that portrays your intent. Postings or information about hats or jewelry will confuse customers.  Stick to what you know and keep your website content consistent with that.
  3. Social Media Pages - Your awesome product should be displayed all over the internet and how better to do that than social media.  With people constantly liking, sharing and posting, it is critical to have social media pages that display and show off your products.  Customers seeing your product in their Facebook or twitter feed could draw them to your website.  Keep your social media pages up-to-date with relevant content.
  4. Like/Share Competitor Products - You want to get more sales, so why would you help out someone else?  Well, if a potential customer lands on a competing page and sees that you like it and have similar products, they may be drawn to your website because they prefer your products.  The more pages and posts that you like and share, the more likely customers are to see your products because they are everywhere. 
  5. Mobile Site - The ease of searching on your phone has increased mobile searches and website views.  Without a great mobile site, customers will be turned away.  An easy to read and use mobile ready website will keep customers engaged which can result in a sale.  In fact, studies have shown that almost 30% of mobile searches are converted to sales.

Now you know some basics for drawing more customers to your webpage.  After all who doesn't want more customers.

What's Next?

Does any of this sound like something you can do?  Need help or assistance?  Good thing we can help you!  Contact us at info@mondodenver.com, and let's increase those sales.  We can hear the sales now, cha-ching!


The Power of Having a Modern, Updated Website

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Due to the ever changing technology in society, it's important that your website keeps up with all the changes and remains modern.  Not sure if your website is modern and up-to-date?  Here are some starting tips.

Mobile Friendly

More and more people are using their phones and mobile devices in their everyday lives. This includes viewing websites and browsing the internet. According to Mary Meeker and the KPCB Mobile Technology Trends, mobile viewing has surpassed desktop viewing at 51%. With stats like that, make sure your website can be viewed easily on any mobile device. You don't want to lose customers because the website won't load on their phone.

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Responsive & Fluid Design

Along with mobile friendly, the website should have a responsive and fluid design. This means that the layout of the website will alter according to screen size. So if someone is viewing the website on their phone, the site will automatically size to fit the screen, thus making it easier to read. Fluid allows the website elements to re-adjust to take up the same percent of space on different screen sizes. Responsive allows the website to present different layouts according to screen sizes.

Search Engine Optimization (SEO)

In order to bring your business to the top of any search result, your website has to have correct and fitting search engine optimization (SEO). SEO includes things like keywords, links and more that every search engine combs through to find results. SEO is the back end of a website that draws people to it. A website without the proper SEO will result in your business website not popping up in a search. Every modern website should have SEO.

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There is a lot of things that go into to making a modern website. However, without a modern website, your business could miss out on future business. If this seems like its too much to handle, contact us at Mondo and we will take your website to the next level. Check us out at mondodenver.com!

What a Day in the Office Looks Like

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A day in the office (...our car) at Mondo is never the same. Being so versatile with our expertise, we meet with clients regarding each of our services while also completing current customers projects in the same day. For example our owner's schedule yesterday looked like this.

 

Calendar According To Google

9am - 11am: Answering emails, making phone calls, responding to customers needs

11am - 1pm: Meeting with customers to finalize details on email migration (one of our technology services)

1pm - 4pm: Designing and completing print jobs for current and future customers (some of our printing and signage work)

4pm - 7pm: Discussing opportunities for online presence, such as social media, website design, and branding with current clients (some of our online presence services)

7pm - 11pm: Servicing computer and technology that cannot be completed during normal business hours (technology service)

11pm - 6am: Dreams of loading bars and low ink messages (literally)

 

Keeping it real all day, every day. Hire us for all your front end and back end business needs before our dreams of loading bars become your reality.

Check out all our services here!

411 On Decal Application

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Your design is finalized and material is ready… now only needs to be installed. The easy part, right? Not as easy as it may seem. What if it's crooked, has bubbles, gets scratched? Heres some tips to install your print or deal correctly without paying for it twice.

Instructions:

Step one:

Make sure to clean your surface, no matter how clean it may look or seem, it needs cleaned again. Alcohol and soapy water work very well to remove dirt, oils, etc.

Step Two:

Position your print or decal to your liking. Make sure to measure if there is space on the outsides to ensure it is straight. Tape your decal in the middle at the top and bottom for large decals, tape along one side for small decals. The tape will act as a hinge.

Step Three:

Fold the graphic back against the”hinge” (tape) and peel the backing sheet off. If you are working with a large decal, cut the backing off close to your tape hinge. Hold the decal gently off the surface making sure your tape hinge stays down. Double check the surface to make sure the backing didn’t have dirt on it that stuck to your surface.

Step Four:

Use a squeegee, credit card, or similar item to apply your decal. (Note: If your graphic does not have application tape on the top make sure to put a towel over your credit card or squeegee to ensure you do not scratch your print.) Start at the tape hinge in the center and work outward towards the edges of your decal. Use small V shaped strokes as shown by the arrows to the left.

Step Five:

Remove application tape if your graphic has it (prints may not have application tape). Peel back at 180 degree angle slowly. If your graphic starts to lift off, lay it back down and firmly squeegee over it again. Finish by removing the application tape.

Step Six:

If there are air small air bubbles after removing the tape, puncture the bubble with a fine point (knife, needle, etc). Pock small hole in one end of the bubble and push the air towards the hole.

Let us know if this was helpful! What else can we help we help with?

Why Do Display Technologies Effect The Way Colors Look

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Color can be one of the most important aspects when printing. The same color can look completely different depending on the device you are using. This is because of the different display technologies. In this blog we will discuss the difference between RGB, CMYK, Hex Colors, and PMS Colors. We will also examine why color display technologies changes the way the color looks.

 

Difference in Color Modes

RGB, CMYK, Hex Colors, and PMS Colors are color modes. Each one has a specific use and is used for different purposes. RGB stands for Red, Green, Blue and is know as an additive color. Most common place RGB Color Mode is utilized is in televisions, computer screens, cameras, and more. Therefore, anything that is light-based is typically RGB Color Mode. CMYK stands for Cyan, Magenta, Yellow, and a “Key” or black and is subtractive colors.  All prints, such as banners, signs, pictures, newspapers, books, etc use CMYK Color Modes. Hex Colors are used on web pages and for coding. They are a alphanumerical reference to an RGB Color Mode, #RRGGBB (RR - percent of red, GG - percent of green, BB - percent of blue). PMS stands for Pantone Matching System and is used to accurately communicate colors to a wide variety of platforms and equipment. We utilize a diverse set of color modes on a day to day basis and is a vital piece to understand in the printing and IT industry.

Reason Why Display Technologies Effect The Way Color Looks

You may have noticed the same image color may appear different on one screen vs someone next to you. This is due to the display technologies. The most common display technologies that affect light are Electroluminescent Display (ELD), Light Emitting Diode Display (LED), Liquid Crystal Display (LCD), Plasma Display Panel (PDP), and Digital Light Processing (DLP).

 

Electroluminescent Display (ELD)

ELD's are a layer of electroluminescent material in the middle of two thin sheets of conductors. Visual light is formed when a current flows and the material emits radiation.

 

 

 

Light Emitting Diode Display (LED)

LED's have become very popular over the last few years. Common places to see LED displays is in billboards and store signs. An LED display is a flat panel display where the panel is the light source. The flat panel uses light emitting diodes as pixels, the video or display.

 

 

Liquid Crystal Display (LCD)

When a layer of liquid crystal is in between two transparent electrodes you get a visual display most commonly used in electronic devises. This is a Liquid Crystal Display. LCDs are in items we use on a daily basis. They are in your phone, laptop computers, small televisions, digital clocks, and much more.

 

Plasma Display Panel (PDP)

 

However, when you're watching television, you are most likely watching on a plasma display panel. Plasma displays are pixels in the screen that illuminate from a tiny bit of charged gas or plasma that seem like neon light. LCDs are dimmer than plasma displays and are typically in televisions smaller than 30 inches.

 

 

Digital Light Processing (DLP)

DLP uses a digital micro-mirror device to allow the creation of an image though projecting and displaying 3D. This is based on optical micro-electro-mechanical technology. Texas Instruments developed Digital Light Processing in 1987.

How This Affects The Work We Do

Knowing that each display technology shows color differently, it is especially important for businesses like Mondo to have the CMYK break down to ensure prints will be the proper color. Mondo Solutions strives to develop the best quality that is above the customers expectations. Printing is a world of colors and designs that need to be displayed correctly and match the companies brand.

 

 

Image Sources:

http://garvandule.deviantart.com/art/Color-Spectrum-206849224

http://www.electronics-eetimes.com/news/thin-film-electroluminescent-displays-custom-built

http://www.linkamerica.com/products/open_signs/Open_Sign.html

http://www.ytca.com/emi_shielding_materials